What is Visa Click to Pay?
It's Visa’s implementation of EMVCo’s newly-published industry-wide standards and specifications that will create a fast, frictionless shopping experience.
![The coffee shop website, optimized for mobile devices, featuring Visa Click to Pay payments for seamless transactions.](/dam/VCOM/global/pay-with-visa/images/form-factors-1600x900.jpg)
Online shopping. Simplified
![An individual using a tablet to make a payment for coffee, utilizing the convenience of Visa Click to Pay payments.](/dam/VCOM/regional/na/us/run-your-business/images/holding-tablet-800x450.jpg)
Easy
Enrolled customers no longer have to enter account numbers, look up passwords or fill out long forms to make a purchase.
![A woman smiles as she checks her phone, satisfied with the secure online checkout process.](/dam/VCOM/regional/ap/images/src/src-merchant-smart-800x450.jpg)
Smart
Fast, simple digital checkouts reduce friction, which can help to lower basket abandonment and increase conversions.
![A person in front of a laptop paying for a bag in an online shop using Visa's click-to-pay payment options.](/dam/VCOM/regional/ap/images/src/src-merchant-retail-fashion-800x450.jpg)
Secure
Visa uses multiple layers of payment security to protect sensitive customer and transaction information. With Visa, your customers can buy with confidence.
Visa Click to Pay. Built to handle eCommerce’s biggest challenges
Online shopping isn’t frictionless. And that’s why adding an evolved guest checkout experience is so important.
![Plus 15 percent](/dam/VCOM/global/run-your-business/images/plus15-800x450.jpg)
gap between card present and card not present authorisation rates.1
![A graphic illustration of 14 percent.](/dam/VCOM/regional/na/us/run-your-business/images/14-800x450.jpg)
annual eCommerce fraud growth rate through to 2023.2
![A graphic illustration of 86 percent.](/dam/VCOM/regional/na/us/run-your-business/images/86-800x450.jpg)
of mobile eCommerce baskets are abandoned. On desktop, it’s 73%.3
Sources:
- 1. September 2019 VisaNet Global Data
- 2. eCommerce Fraud Trends 2019, Merchant Fraud Journal, https://www.merchantfraudjournal.com/ecommerce-fraud-trends-2019/
- 3. Forbes, Why Cart Abandonment Rates Aren’t Falling, 2018, https://www.forbes.com/sites/paultalbot/2018/06/27/why-cart-abandonment-rates-arent-falling/#7f1bfd7f7bb6
The EMV® SRC payment icon, is a trademark owned by and used with permission of EMVCo, LLC.
EMV® is a registered trademark in the USA and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC.
Have further questions?
Read our FAQ about the new way to checkout online with a Visa card.